May 26, 2015 summary of the first four chapters of the international bestseller blue ocean strategy. Blue ocean strategy workshop at disted hospitality campus this short article examines the many ways blue ocean strategy bos can be used to create a better educational system. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy powerpoint templates present better 24slides. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategy jonathan weaver udm mechanical engineering department a free powerpoint ppt presentation displayed as a flash slide show on id. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. This blog article is a overview of some of the key points of the book by w. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Here are earlier blog posts about how to present the competition.
They are the authors of the book blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. Each tool has a slide for the description and application within the strategy analysis.
There are many pros and cons of this strategy the main and considerable advantage of this strategy is the first mover benefit in terms of market penetration where the companies. To join the free indie business book club, click here. It calls for profiles for leaders that are tailored to the very different. The process sounds very much like how bos is used every day in the business world because not surprisingly, people in practically any industry ask similar questions. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Correct unit of analysis for explaining the creation of blue oceans and. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Chan kim and renee mauborgne in their book blue ocean strategy. Apr 03, 2010 blue ocean strategy summary and examples 1. Theyve progressed every year since to 15th in 2005. Download our 100% free strategy templates to help you create killer powerpoint presentations that will blow your audience away. A free powerpoint ppt presentation displayed as a flash slide show on id. Blue ocean strategy how to create uncontested market space and make the competition irrelevant facilitators.
We have come to think of them as red ocean traps, because they effectively anchor managers in red oceanscrowded market spaces where companies. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Pdf impact of blue ocean strategy on organizational. Mauborgne nevertheless attack him head on, arguing that the five forces analysis is a formula for remaining in red oceans, where the sharks compete.
Blue ocean strategy powerpoint templates present better. The boeing 787 is the property of its rightful owner. Made by group d of the minor global trendwatching 2015. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. One of the most successful efforts to do so is the book blue ocean strategy, by w. Blue ocean strategy chapter 14 the four action framework chapter two. Robert kiyosaki talks about his book rich dad poor dad in the video interview. Improve the product portfolio and innovative management processes products targeting healthconscious consumer under the brand name intelloplanning on highend products like whisen range of wallmounted acs, tv diosrefrigerators and xcanvas plasma tvs planned to launch innovative products. Red ocean strategy focuses on adapting to external trends as they occur the difference between b05 and ros. To address these questions, we turn to the strategy canvas, an analytic framework that is central to value innovation and the cre ation of blue oceans. Blue ocean strategy ppt presentations on authorstream. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne.
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Blue ocean strategy introduces analytical tools to minimize risk. Blue ocean strategy in a presentation january 30, 2018 by jan schultink. Oct 22, 20 executive lecture on blue ocean strategy. Rather than competing within the confines of the existing industry or. Ppt blue ocean strategy powerpoint presentation free to. Blue ocean strategy presentation here you will find a presentation containing an overview of the main concepts of blue ocean strategy. How to create uncontested market space and the make competition irrelevant 2005. Blue ocean strategy powerpoint template slidemodel. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Free blue ocean strategy powerpoint template slide hunter. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. Value innovation strategy competes in an uncontested market space.
Scribd is the worlds largest social reading and publishing site. Traditional competitive strategy vs blue ocean strategy. Blue ocean strategy powerpoint template sketchbubble. It is utmost important to have right set of digital strategy to outperform completion and stay. Blue ocean strategy is the fastest selling book in harvard business school press. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant.
The born of the blue ocean strategy model appeared with the publishing of the book of the same name, written by w. Summary of the first four chapters of the international bestseller blue ocean strategy. Backgrounds that are included in this category are ocean waves template and lifebuoy design. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Blue ocean strategy is a book published in 2005 and written by w. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue. Download this books into available format 2019 update. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present.
Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students. May 31, 2016 instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant. In this article you will learn how to make your competition irrelevant and have sales and profit. By clicking on the link below, you can download the file, save it to your computer and use it to introduce blue ocean strategy concepts in your presentations. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Pros and cons of blue ocean strategy essay example. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Murder, muggings, mafia hits, armed robberies at an all time high, department. Free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management.
Jul 17, 2018 free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Ppt blue ocean strategy powerpoint presentation free. Crystal hill stephen lechtenberg anand mcgee allison purtell jason torres the power of fair process imperative to strategy. The rapid pace of innovation and change in recent years has led scholars and executives to search for an approach to strategy that is more dynamic than harvard professor michael porters classic five forces. With predesigned blue ocean strategy powerpoint template, you will simply have to choose what suits your purpose the best and conveys your messages most conveniently. Pros and cons of blue ocean strategy essay sample blue ocean strategy makes the competition irrelevant by creating a new market space where there is no competitions. Blue ocean strategy is a bad book, but it is not your usual bad book. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue. Chan kim and renee mauborgne, professors at insead. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Lastly, the blue ocean strategy shows you how to create a winwin outcome. Most investor or sales presentation have some sort of slide about the competitive environment. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. The boeing 787 inde 599 november 1st, 2009 situation pre 787 launch duopoly with boeing and airbus commanding 100% market share in large.
Chan kim and renee mauborgne, professors at insead, france. Blue ocean strategy, blue ocean strategy ppt, business strategy, presentation slides, strategy by. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. List the factors the customer cares about, and current dimensions of competition. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Tools and frameworks for creating and capturing blue oceans it is constructed to create a new value curve and when you apply the four actions framework to the strategy canvas of your industry, you get a. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. Blue ocean strategy including examples and pdf download. This book brings the best of those articles together all in one place. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Free ocean ppt slides have a light theme and they are ideal to invite others to enjoy with you on a yacht or go fishing. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant.
A slight tweaking with the graphic designing elements and a little modification of font size, color, shapes and background will create most spectacular slides. The blue ocean approach is based upon the concept of value innovation which was also introduced by the authors of the blue ocean strategy, kim and mauborgene. To make your life easier, you can download these free templates that have been. If so, share your ppt presentation slides online with. The free blue ocean strategy template is based in the blue ocean strategy book written by chan kim and renee mouborgne. The structure can be created or recreated by the steps taken by players in the market. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. A milestone work that overturns the customary pondering system, this top of the line business book diagrams an intense new way of winning whats to come. Applying these core principles into your strategy will guide you in. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. Usually, people use tables, or 2x2 3x3 matrices to show how they are different. It is being published in a recordbreaking 44 languages and is a w. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Blue ocean strategy presentation blue ocean strategy. Our annual unlimited plan let you download unlimited content from slidemodel. Blue ocean leadership is designed to be applied across the three distinct management levels. Jul 28, 2018 blue ocean strategy was coined by professors w.
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